Writing and Publishing

Course Content

Magazine Publishing Resources (2012)

Magazine Publishing Resources (2012)

Want to get your magazine online, but have no idea where to start? Take advantage of a new series of resources developed by experts in the field. Our resources offer valuable wisdom on digitization in the magazine publishing industry in the editorial, advertising, production and circulation – all focused on launching a successful online presence for your magazine.

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Book Marketing in an Online World (2008)

Book Marketing in an Online World (2008)

This course content has been created to train publishing staff, at all levels, on the ins and outs of online marketing. Comprised of six modules written by different contributors all involved in book publishing, its chapters include: Developing a Strategic Online Book Marketing Plan; Knowing Your Market; Dynamic Websites; Understanding Social Networks and Other Web 2.0 Applications; Building and Sustaining an Online Audience; and, Rights Management.

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This new training resource is intended to train publishing staff, at all levels, on the ins and outs of online marketing.

Comprised of six modules, each written by different contributors all involved in book publishing, chapters include:

  • Developing a Strategic Online Book Marketing Plan;
  • Knowing Your Market;
  • Dynamic Websites;
  • Understanding Social Networks and Other Web 2.0 Applications;
  • Building and Sustaining an Online Audience;
  • and Rights Management.

Educators and trainers are able to adapt each to their curricula or use as stand alone courses.

Introduction [PDF format]

Those interested in obtaining a copy of the document are asked to please contact us at info@culturalhrc.ca.

The Art of Managing Your Career

The Art of Managing Your Career

Developed by artists and cultural workers, The Art of Managing Your Career provides emerging self-employed artists and cultural workers with pertinent and practical information to better manage their careers.

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