Writing and Publishing

> Book Marketing in an Online World

This new training resource is intended to train publishing staff, at all levels, on the ins and outs of online marketing.

Comprised of six modules, each written by different contributors all involved in book publishing, chapters include:

  • Developing a Strategic Online Book Marketing Plan;
  • Knowing Your Market;
  • Dynamic Websites;
  • Understanding Social Networks and Other Web 2.0 Applications;
  • Building and Sustaining an Online Audience;
  • and Rights Management.

Educators and trainers are able to adapt each to their curricula or use as stand alone courses.

Introduction [PDF format]

Those interested in obtaining a copy of the document are asked to please contact us at info@culturalhrc.ca.