HR Study 2010

> HR Trends and Issues

Film and Television Production - Highlights

Purchase all three documents that make up HR Study 2010 in a printable electronic format

The HR Study 2010 package contains: HR Trends and Issues, Labour Market Information for Canada's Cultural Sector and The Effect of the Global Economic Recession on Canada's Creative Economy in 2009.

Fast Facts

The real value added output (GDP) of the film, radio, TV and broadcasting domains in 2009 was estimated to be $11.3 billion
Canadian consumer spending on film, radio, TV and broadcasting combined was $9 billion in 2008.
While exports for the same year totalled $506 million.
Total federal government support for the film and video sub sector was $330 million for 2006/07.
In the film and television subsector, there were 16,042 establishments registered in 2009, nine of which were large, 90 of which were medium-sized, 1,040 of which were small and 3,750 of which were micro-sized.

Major issues

Technological changes

Technological changes have led to declining viewership among some segments of the population. Changing viewership has weakened the ability of the film and television production subsector to commercialize its efforts. Audiences are more fragmented than in the past. Technological changes are also leading to new concerns about protection of intellectual property. At the same time, inclusion of interactive content is increasingly a requirement of funding agreements.


The globalization of film and television markets has made expansion into foreign markets virtually mandatory for Canadian film and television producers who wish to remain financially viable. However, producers are hindered from fully accessing these markets due to lack of financial resources to leverage export marketing opportunities, marketing skills and networking opportunities.

Changing Business Models

The traditional business models used in the subsector are rapidly diminishing in effectiveness, giving rise to a need to generate innovative, entrepreneurial solutions.

Low and unstable incomes

Often, work in the subsector consists of short-term contracts which can make it challenging for individuals to build a stable income. Unstable or insufficient earnings and low job security were cited as top concerns by worker survey respondents from the film and television production subsector. Finding secure employment is an ongoing challenge for both employees and self-employed workers in film and television production.

Skills Training

The rapid pace of technological change and the associated impacts on marketing, production and distribution channels require ongoing skills development for the film and television production workforce. Employees, self-employed workers and employers who participated in the study agreed that skills development is a critically important issue, especially in the light of rapid technological changes.


  1. Encourage and facilitate mentorships, internships and other transitional programs which provide on-the-job learning opportunities.

  2. Support and encourage ongoing development of technological skills for the film and television production workforce in light of rapid advances in new technologies.

  3. Create and promote tools that help content producers develop export marketing skills to help them maximize global opportunities.

  4. Create and promote tools that help content producers develop marketing, other business and managerial skills to help them respond to changing business models.

  5. Collect data and conduct research to demonstrate the economic and labour market impacts of the film and television production industry.