Welcome to the
In this issue!
Export Marketing – Are you ready?
CHRC's revamped website for The Art of Export Marketing is for artists breaking into the world market; and for professional associations preparing their members for international audiences.
You will find on the web site a self-assessment review of the skills you need to be a successful exporter, and handy tools and links to give you a practical base to work with.
A bit of background…
Targeting and reaching global markets is pretty much a modus operandi for Canadian artists. CHRC has long recognized the strategic importance of an international reach for artists. In the early 2000s we convened musicians, writers, visual artists, craftspeople, digital media workers, filmmakers and others to describe and document the skills they need to market their products abroad. The result of that work: CHRC's signature Competency Chart and Competency Profile for Export Marketing Cultural Products and Services, which were published in 2002.
We continue to build on those documents because, though technology may have changed "how" things happen, the essential skills to make them happen remain the same. For example, though social networking may have changed the "how" of marketing, the essential skills of prioritizing target markets, establishing pricing, identifying distribution chains etc. haven't changed.
Over the years, working with Trade Routes when it was a vital and active DCH programme to support cultural exports, collaborating with the Forum for International Trade Training (FITT) to develop material for culture specific exporters, and holding many workshops with artists across the country to promote the awareness and development of export marketing skills, CHRC has been a leader in encouraging the "art of export marketing".
Most recently, we have gone back to the basics - the Competency Chart and Profile – and reassessed them in the light of 2014. We find they continue to be insightful and relevant. Our revamped The Art of Export Marketing website www.culturalhrc.ca/em/index-e.asp responds to the question every artist has to ask himself/herself:
Am I ready to launch my art on the world stage?
Resources for High Schools
A cultural career doesn't necessarily start after you leave college or university – the seeds often get sown in high school. CHRC has developed a number of resources aimed at teachers of these budding artists and cultural workers:
The Art of Managing Your Career and 8 discipline-specific enhancements (in writing, theatre, music, dance, film, visual arts, crafts, and digital media content creation) to teach business skills to self-employed artists. These were developed by and for professional artists.
A Teacher's Guide aimed specifically at high school teachers, this resource will be of value to young artists who, on graduation, may face the realities of self-employment. Those in that situation – full of talent, artistic skill and passion for their work – need to know about the business side of their careers if they want to earn a living from their art. They need to be aware of the realities of the choice of self-employment – with both its benefits and its challenges.
Artist as Entrepreneur CD – a grade 11 Ontario-developed curriculum resource adapted from The Art of Managing Your Career – another way to access the valuable material contained in The Art of Managing Your Career.
Careers in Culture – 8 mini sites, 6 books (in visual arts and crafts, live performing arts, film and television, music and sound recording, writing and publishing, and digital media content creation) and a teacher's guide, Lights Up!, to introduce students to the lingo, networks, job opportunities, education paths, and career potential in the different cultural industries or sub sectors.
Towards a Career in Digital Media – a high school teacher's guide and resource material developed by Manitoba teachers and professionals in the DM industry.
Building Careers in Heritage – 2014-2015
CHRC is the administrator of DCH's Building Careers in Heritage internship programme. We have recently completed a review of the applications for 2014/2015. The bad news is, we received 3 times as many applications for Building Careers in Heritage 2014-2015 as we can support. That means it was a tough selection process. The good news is that we will have a very strong cohort of interns through the BCH programme this year. We will be announcing the results in the next few weeks, when timing of funding from DCH is clear.
Cultural Statistics Strategy – Joining the Consortium
As we announced in the July 2013 e-newsletter, CHRC has been and is a strong supporter of a Cultural Satellite Account (CSA) that will capture labour market and human resource data as well as economic data for the cultural sector.
With that commitment to good labour market data as a priority, we have joined the Cultural Statistics Strategy Consortium. We are strong supporters of the Consortium which has as its mandate the development of a Canadian Statistics Strategy to "safeguard and fund culture data inputs in a sustainable manner".
Other partners include Canadian Heritage, Statistics Canada, Canada council for the Arts, Library and Archives Canada, Telefilm Canada, Ontario Media Development corporation, Ontario Arts Council and Canadian Arts Data/Données sur les arts du Canada.
The Consortium partners will be reviewing the draft CSA public report (inclusive of new labour figures) in the next couple of weeks. It will be publicly released by Stats Canada later in the spring.
News from the Provinces and Territories: PATAC Partners Meet
CHRC and its PATAC (Provincial and Territorial Advisory Committee) partners had their quarterly meeting in February (by conference call). Lots going on across the country! Here are just a few of the highlights…
(from Michelle Aimslie of the Yukon Arts Centre):
We are in discussion with Yukon Government's Dept. of Economic Development about an update to our Cultural Labour Force Study. This is good news and we remain optimistic about another study of the Cultural Sector being conducted.
(from Karen Henders at the Saskatchewan Arts Board and Dennis Garreck of SaskCulture):
Creative Saskatchewan just completed its initial fund application intake, awarding nearly $2 million in support of numerous Saskatchewan creative endeavours. The second intake deadline is February 7, 2014. Meanwhile, SaskCulture is supporting a one year pilot project for emerging cultural leaders. Fourteen young people under 30 years of age as well as a handful of mentors are participating in the program. A series of weekend retreats are being held as well as ongoing communication between the retreats.
(from Tom McFall of the Alberta Crafts Council):
On the down side we were reminded of the continuing negative impact of the 2013 floods on artists (e.g. losses to artists incomes due to cancelled Calgary Stampede arts activity). On the up side, there is strong municipal support for the arts from the 'arts friendly' mayors of Calgary and Edmonton. An interesting note : the recent creation of Alberta Partners for Arts and Culture (APAC), a coalition of 12 Provincial Arts Service Organizations and Cultural Industry Associations with a focus on province-wide research, planning and advocacy.
(from Thom Sparling of ACI Manitoba):
ACI has been leading the exploration of a Creative Campus within the Exchange District in Winnipeg in partnership with the Winnipeg Chamber of Commerce. We have held more than 25 one on one interviews, a town hall "Creative Placemaking Forum" and a roundtable session with Richard Florida to explore ways to anchor arts and culture within the historic district. CHRC was particularly pleased to hear that ACI is beginning its 16th cohort for The Art of Managing Your Career!
(from Diane Davy of WorkInCulture):
Good outreach! Over the past year as part one of our 3-year Trillium project, the WorkInCulture team has been out across the province working with partners in Sudbury, Sioux Lookout, North Bay, Parry Sound, Kingston, Cornwall, Huntsville, Guelph, and a variety of locations in the GTA. During that time we have delivered face-to-face training to over 520 people and have grown our web traffic to over 115,000 visits/month, our Twitter followers to over 2000 and have launched both a Facebook and LinkedIn presence.
(from Louise Boucher of CQRHC):
Quebec's sectoral approach remains strong. The Québec government is adopting a new classification based on a sectoral committee's business volume and the size of its workforce and requires that each sectoral committee raise 10% of its annual contribution from its sector. This new formula is advantageous to the CQRHC due to the size of the cultural sector (5% is to be added to its current funding)…. The cultural sector may now submit projects related to employed workers.
Prince Edward Island
(from Mark Sandiford of Culture PEI):
Culture PEI has been contracted to administer the provincial ArtsSmarts program; and is working with the provincial government to develop an Arts and Culture Academy Diploma Program in the high schools. Also, things are gearing up for the 150th anniversary of the Charlottetown Conference that led to Confederation. The big project for us is helping with the programming of the Celebration Zone, a ten-week-long, non-stop party on Charlottetown's waterfront. Good news for CHRC: Culture PEI licensed 60 copies of The Art of Managing Your Career with discipline enhancements… to distribute over the course of the year.
(from Mary Elisabeth Luka of Arts Nova Scotia and the Creative Nova Scotia Leadership Council):
The government is hosting the Assembly of First Nations meeting in July 2014, including a significant focus on culture. This is funded partly by the new money from the Support for Culture commitment from the provincial gaming corporation announced last year. That fund saw $2 million in new money enter the system, including $1.5 million for disbursement through a number of new programs at the Department of Communities, Culture and Heritage, and about $425,000 in new programs at Arts NS.
(from Richard Hornsby)
The Association acadienne des artistes professionnel.le.s du Nouveau-Brunswick (AAAPNB) has the 2012-2014 financial support of the NB Post-Secondary Education, Training and Labour for the development of an inclusive HR strategy for anglophone, francophone and aboriginal communities. The New Brunswick/Québec collaboration which has been guiding this process since June 2011 will conclude this spring. The NB Post-Secondary Education, Training and Labour Department seems poised to support the development and implementation phase of an organization dedicated to the development of Human Resources in the Cultural Sector of New Brunswick.
(from Reg Winsor, Executive Director of the Newfoundland and Labrador Arts Council):
An exciting development – a new Business and the Arts organization is being created to encourage private sector support for the arts in Newfoundland. The organization will be led by the business community, but will include arts organizations and artists as members. Another development on the east coast: the Atlantic Public Arts Funders (which includes the New Brunswick Arts Board, the Newfoundland and Labrador Arts Council, Arts Nova Scotia, and the Prince Edward Island Council of the Arts) is planning an Atlantic Aboriginal Arts Symposium in August 2014 in Nova Scotia. More on that as plans firm up.
(from Rob Gloor, Executive Director of the Alliance for Arts and Culture) :
British Columbia has launched a new Labour Market Partnership Program for the non-profit sector, to address human resources issues. The intent is to develop a menu of HR resources and services that will be housed on a portal launching this fall. This includes the cultural sector, but of course not the economically important cultural industries. On the cultural industry side of things, Creative BC is ramping up as a new organization under the Ministry of Job, Tourism, and Skills Training. Dedicated to film, music, and publishing, Creative BC was modelled after Ontario's OMCD. With the re-organization, the non-profit arts and the cultural industries sit under separate government ministries. The opposition NDP is proposing a Select Standing Committee on Arts, Culture and the Creative Economy to bring the cultural sector back together around a single table.
The new Canada Not-for-profit Corporations Act:
Are you a Not-for-profit organization that needs to update your ByLaws?
From Corporations Canada, on its website, two informational videos aimed at federally-incorporated not-for-profit organizations. The videos aim to help not-for-profit corporations complete the transition process to the Canada Not-for-profit Corporations Act. The first video highlights the key elements of this transition process, while the second video takes the viewer step-by-step through Form 4031- Articles of Continuance.
Looking for a job? Looking for talent? Check out CultureWorks.ca
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Featured Organisation Plus Member
Orchestras Canada is a national membership organization for Canadian orchestras. Their mission is to be the united national voice of the Canadian orchestral community, furthering and enriching the work of Canadian orchestras through programs and services in both official languages. They seek to be at the forefront of advocacy and leadership development for Canadian orchestras, taking informed action for the benefit of orchestras and the communities they serve.
Do you have something you want to share with the Cultural Sector? If it's related to culture or HR, don't hesitate to post it on our Facebook page.
Susan Annis, Executive Director
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Erma Barnett, Finance Officer
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Lucie M. D'Aoust, Sr. Project Manager
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Michael Lechasseur, Web Coordinator
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A list of 2013-2014 Board members and the Advisory Committee to the Board can be found on CHRC's web site.