The Art of Export Marketing

> Competency Chart and Profile

Export Marketing of Cultural Products and Services
Competency Chart and Profile
(PDF format)

The Competency Chart and Profile highlight the full range of skills identified by export marketing practitioners on the basis of their experience and expertise.

In these two handy tools you will find:

  • A series of General Areas of Competence (GACs), including professional competencies (Sections A to H); and general competencies (Sections I to J).

  • Each GAC is broken down into tasks (skills). In the Profile, each task is further detailed as sub-tasks and important actions.

These are useful for personal assessment purposes for training (for individuals); and for curriculum development (for educators and trainers).