The Art of Export Marketing

> Are You Ready to Export to International Markets?

Exporting your cultural products can be complicated and complex.
You have to ask yourself: Am I ready to launch my art on the world stage?

CHRC's Export Marketing Competency Chart highlights the full range of skills you need to be successful in this exciting move to a global market. It shows that you must be able to:

  • Assess Export Readiness
  • Research Export Markets and Issues
  • Develop Strategic Export Plan
  • Finance Export Projects
  • Develop Marketing Strategy
  • Negotiate Contracts and Agreements
  • Manage Projects
  • Cultivate Relationships
  • Communicate
  • Demonstrate Personal Competencies

An accompanying Export Marketing Competency Profile, provides more detail in terms of the tasks, sub-tasks and important actions associated with each of the above skills.

Evaluate your skills

Eliminate the guesswork about export marketing by taking the following self-assessment quiz, based on the Export Marketing Competency Chart. It will help you understand what skills you have and what you need to learn; and allow you to make an informed decision on whether or not you are ready to export to international markets. You'll also find helpful tips from professional exporters for each skill. Then challenge yourself further against the Export Marketing Competency Profile!

For each of the following skills, review the bullets and assess how ready you are to market your product internationally.

Next: Assess Export Readiness >>