Careers in Culture – Careers in Music and Sound Recording

> Reach for the sky

Brave New World

Advances in technology will make life easier for people working in music and sound recording. The quality will be unsurpassed. The distribution and promotion of music to a global marketplace, through online retailing, is greatly enhanced. Electronic touring and busking will allow exposure to a wider market without the difficulties and expense of traveling. Technological advances will also mean bold new electronic collaborations worldwide, leading to artistic partnerships never before imagined. Are you interested in a career in music? Then don't get left behind. Stay informed about these new and exciting technologies.

A Little Surfing Music, Please

Now that most problems with acoustic transmission have been sorted out, original music and audio-based applications are making a big splash in cyberspace. Protection of copyright continues to be a big challenge, with international efforts being directed to developing effective models for protecting creators’ rights in the digital age. Nonetheless, the Internet is a growth area of limitless potential. Why don't you catch a wave?

So Many Entertainment Options

With more TV specialty channels, new programs will be produced, requiring singers, musicians and music composers. With the arrival of satellite radio, internet radio stations, and podcasts, demand has increased for new songs of longer duration than the traditional three-minute-maximum commercial radio play format. These days, musicians have expanded their opportunities way beyond getting paid for a live gig. Now music is used in so many places and ways – a great thing for musicians, but it means that understanding and protecting your copyright just got more important too. So stay informed while taking advantage of these new market opportunities.

Rights and Wrongs

Protecting your copyright and performance rights – your ownership of the music you create and record – has become increasingly important in the digital age. A piece of music can be recorded once and then used in myriad ways: on a CD, in a film or television soundtrack, as part of an advertising campaign for a product or an idea, as sound on a website, and in as many other ways as our multimedia environment can imagine. For example, you're paid to write a jingle for a software company. The company then uses your music on its website. Then it “samples” a clip and adopts it as the musical logo on its commercial product line. Did you give the company permission for these additional rights? As an artist, it is very important that you protect your intellectual property and that you get fairly paid for all uses of your work. You protect your rights by establishing contractual relationships. When you negotiate a contract, make sure you keep the rights to supplemental markets, even for commercial jobs such as soundtrack for a film. Make sure your contract specifies compensation for such things as CD/DVD sales, television and serialization rights, Internet use, etc. If you are not sure of future uses of a work, only include specified rights in any contract you sign, leaving negotiation of any other rights for a later date.

For help learning how to protect your copyright, check out these websites: