Careers in Culture – Digital Media: "The Interactive Zone"

A Great Digital Media Cover Letter

Digital Media is about communicating information. This means that Digital Media employers are going to want to make sure you know how to communicate well.

No matter what kind of work you want to do in Digital Media, you'll require a high-quality cover letter and résumé that demonstrate your qualifications and experience.

  • Customize your personal letterhead to represent your personality. Ensure that it supplies accurate information so you can be reached easily.
  • Address your cover letter to the hiring manager by name, spelled correctly, even if it means a google search or a phone call to the company.
  • Indicate the specific position you're applying for clearly.
  • Show that you've done research on the company and its products. Tell them why you think the organisation's product or service is interesting and unique. Why are you drawn to it?
  • Highlight reasons why you would be a strong candidate for the job. Sell yourself!
  • Request an informational interview meeting or an opportunity for you to meet in person to discuss.

Sample Cover Letter

Your name
Your address
City, province/territory Postal code
Telephone: (area code) phone number
Your email address


Their name
Their job title
The company name
City, province/territory, postal code

Dear name,

I am pleased to apply for the position of Assistant Digital Media Project Manager as advertised on (insert name of website).

I am familiar with your products, particularly your web-based applications and would love to work for (insert company name), which has successfully developed and marketed products in the competitive Canadian marketplace.

As my attached résumé demonstrates, I have a strong background in writing and an extensive knowledge of computers, Internet research and web design. I am particularly interested in making the Internet more accessible to the average user and believe that my communication skills and interests would make me a strong candidate for the position.

I would be pleased to review my qualifications in more details with you. If you have any questions, please don't hesitate to contact me.

Yours truly,

Your name

Cover Letter Tips

  • Be brief and make every word count.
  • Tailor your approach to the organisation you are looking at. Is it a traditional-type business or a next-generation studio environment?
  • Produce an error-free document. Show your attention to detail and avoid the shredder!
  • Be patient and persistent. Aim to get feedback on your CV and approach through your contacts.

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