Careers in Culture – Digital Media: "The Interactive Zone"

Gaming Industry

Growth in the Canadian interactive games industry is particularly strong and expected to continue to grow! Between 2009 and 2011 the industry grew approximately 11%. The Canadian videogames industry has proven to be resilient in its ability to create jobs and is forecasted to grow in the coming years. Did you know that the global interactive games industry is expected to reach $86.8 billion USD by 2014? It is estimated that 16,000 Canadians are currently employed in the games industry alone.

  • In the interactive Digital Media subsector, there were 7,424 establishments registered in 2009, four of which were large, 37 of which were medium-sized, 379 of which were small and 2,539 of which were micro-sized.

  • The real value added output (GDP) of the interactive Digital Media domain in 2009 was estimated to be $2.4 billion.

  • Canadian consumer spending on interactive Digital Media was $1.5 billion in 2008.

CHRC, HR Trends and Issues, 2010.

"Games are encroaching more and more on Hollywood's territory. Indeed, they now have budgets to rival those of the biggest movie blockbusters – in some cases, more than $200 million. The studios that make them regularly hire directors, scriptwriters and effects artists, not to mention whole orchestras to supply the scores."


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