Careers in Culture – Digital Media: "The Interactive Zone"

Show me the money $!

The interactive Digital Media industry is advancing Canada's digital economy, creating jobs and fuelling growth through innovation in Canadian cultural and creative industries. These industries are said to have contributed 3.8% to Canada's Gross Domestic Product (GDP) in 2007, contributing approximately $46 billion. The sector's total footprint, including direct, indirect and induced contributions was estimated to be $84.6 billion, or 7.4% of the country's GDP, employing over 1.1 million people.

"One of the factors cited in a recently published study on the interactive Digital Media is that Canada's highly skilled workforce contributes to Canada's demonstrated value proposition to employers. The study found that the future growth and economic contribution that the interactive Digital Media industry can make in Canada relies on continued access to a highly skills workforce.

Our profiles of successful Digital Media content creators…demonstrates that ICT skills and artistic skills combine in this industry to create highly innovative products that are finding their success in domestic and global markets. As new expressions of culture through digital content emerge on new devices, applications and services, ensuring that companies have access to these skill sets is a necessity particularly in sufficient numbers to respond to demand. A number of studies have found that in the absence of a strategy aimed at education and training of workers, Canada risks losing its competitive edge in the future." to IP."

MDR, Canada's Interactive Digital Media Industry, CHRC (2012): p. 36.

Canada is in a position of leadership as a key player in the global interactive digital content market. Energetic, resourceful young people like you continue to be needed. Canada has a distinct "digital advantage!" Take advantage of this thriving sector and contribute to its growth.

The Canadian government offers some support to Digital Media as creativity, knowledge and access to information are increasingly recognized as powerful engines driving economic growth and promoting economic development. Some programs provide tax subsidies in some areas of Digital Media, transmedia project subsidies and SRED: Scientific Research & Experimental Development subsidies. Look at funds like the Canada Media Fund, the National Film Board of Canada, industry funds and even angel investors.

People working in interactive Digital Media are typically highly skilled and well-paid. For example, interactive Digital Media workers earned on average $49,000 in 2008, significantly more than the average salary for Canadian workers across the economy, which was $29,000.

<  Job Opportunities

What are the jobs?  >