> 2011

CHRC releases Culture 3.0: Impact of emerging digital technologies
on human resources in the cultural sector

October 27th 2011

The Cultural Human Resources Council (CHRC) today released Culture 3.0: a study on the impact of emerging digital technologies on human resources in the cultural sector.

The Executive Summary and recommendations are available on CHRC's web site at

Culture 3.0 identifies and analyses the impact of emerging digital technologies on human resources from the perspectives of both employers and workers across the cultural sector. Conducted by the Nordicity Group, through a highly consultative process, it covers the impact of digital technologies on the whole creative chain from creation to production to dissemination to preservation.

The report provides five cross-sector recommendations and twenty-eight sub-sector specific recommendations drawn from one hundred and forty individual interviews, four focus groups, an interactive forum, and a validation round table that included participants from both the cultural and education sectors. Each recommendation is accompanied by a rationale and a section on how it can be implemented. The recommendations are frequently sprinkled with case studies that recount digital technology success stories to instruct and inspire.

"Culture 3.0 aims to encourage and guide the cultural sector and educators to address training needs related to digital technologies in a timely and collaborative way", said Susan Annis, CHRC Executive Director. "Both employers and workers will find Culture 3.0 to be an invaluable resource to help them seize the advantages of digital technologies, and handle the challenges."

The Cultural Human Resources Council (CHRC) is committed to strengthening the cultural labour force, and strives to be at the centre of vision and forward thinking in the area of cultural human resources development.

This project is funded by the Government of Canada's Sector Council Program.

- 30 -

For information:
Marc-André Girouard
Communications and Marketing Officer
613-562-1535, ext. 31